No one is going to pay a $15,000 premium for a car that competes with a Corolla. So there are not enough idiots who will buy it.

— Audi of America president Johan de Nysschen speculating on the success potential of GM’s Volt hybrid-electric car, as quoted in Car & Driver (Jan. 2010).

I don’t know what de Nysschen is on about. It’s only a 19 year return on investment. I could probably break even by the time the crown prince finishes college.

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