PETA has launched a campaign to rename fish “sea kittens.” Apparently, fish are just suffering from some bad PR.
People don’t seem to like fish. They’re slithery and slimy, and they have eyes on either side of their pointy little heads—which is weird, to say the least. Plus, the small ones nibble at your feet when you’re swimming, and the big ones—well, the big ones will bite your face off if Jaws is anything to go by.
Of course, if you look at it another way, what all this really means is that fish need to fire their PR guy—stat. Whoever was in charge of creating a positive image for fish needs to go right back to working on the Britney Spears account and leave our scaly little friends alone. You’ve done enough damage, buddy. We’ve got it from here. And we’re going to start by retiring the old name for good. When your name can also be used as a verb that means driving a hook through your head, it’s time for a serious image makeover. And who could possibly want to put a hook through a sea kitten?
I’m thinking this could really go two ways.
. . . . 
Mike Luckovich had some ideas for other image makeovers.
I have to disagree with PETA, though. I like fish alot. Anyone up for some kitten and chips?
January 23, 2010 at 11:56 am
That’s a pretty excellent post, i was reading something similar on another site not too long ago that essentially said the same thing although yours is clearer, plus its great to have some validation on seeing two sources acknowledge it.
August 1, 2010 at 4:59 am
Just suspicion i would criticism as well as contend tidy design, did we formula it yourself? Looks great.